Webinar Specialist
MA, US
We Impact Lives Through Purpose-Driven Work in A People First Culture
Ascend Learning, a leading healthcare and learning technology company, is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data-driven solutions across the lifecycle of learning. From testing to certification, Ascend Learning products are used by physicians, emergency medical professionals, nurses, allied health professionals, certified personal trainers, financial advisors, skilled trades professionals and insurance brokers.
Headquartered in Burlington, MA, with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America’s 2025 Greatest Workplaces as well as America’s Best Places to work for Mental Well-Being for 2025.
We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.
WHAT YOU'LL DO
In this role, you will plan, execute, and optimize webinars that drive lead generation, showcase product capabilities, establish thought leadership, and educate customers, helping generate measurable demand, engagement, and return on webinar investment.
WHERE YOU'LL WORK
HOW YOU'LL SPEND YOUR TIME
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Planning, organizing, and executing webinars for lead generation, product demonstrations, thought leadership, and customer education. This involves coordinating with internal stakeholders, setting up registration pages, managing webinar platforms, creating content and promotional materials, and conducting post-webinar analysis.
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Contribute to and coordinate the development of compelling and engaging content and materials for webinars that align with event objectives and adheres to brand guidelines. This may involve creation and coordination of presentations, demos, videos and content from webinar recordings to drive post-event conversions.
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Develop and help execute marketing strategies and campaigns to drive attendance and engagement for webinars. This includes coordination with other marketing teams to leverage various channels such as email marketing, social media, online advertising, and content distribution platforms to reach and attract the target audience.
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Collaborate with the Demand Generation, Sales Operations and Sales team to generate leads and track the effectiveness of webinars in generating qualified leads. Coordinate follow up with attendees and nurturing leads through email marketing and other channels to move them further down the sales funnel.
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Develop, track, and analyze key metrics and performance indicators of webinars, such as attendance rates, engagement levels, lead conversion rates, and return on investment (ROI). Create reports and present findings to key stakeholders to inform future marketing strategies and improve results.
WHAT YOU'LL NEED
Education and Experience:
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Bachelor's degree in marketing, communications, business, or a related field strongly preferred
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Relevant certifications in marketing, event management, or project management are a plus
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2+ years' experience planning and executing webinars, virtual events, or related digital marketing programs
Skills and Abilities
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In-depth knowledge of Zoom and/or other webinar platforms
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Familiarity with marketing automation and CRM tools for webinar management (HubSpot and Dynamics preferred)
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Ability to think creatively and to generate new ideas to drive engagement and high-performing content from webinar programs.
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Strong project management skills
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Excellent written and verbal communication skills
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Strong interpersonal skills and relationship-building abilities
HIRING RANGE
The current full-time, annualized base pay hiring range for this role is $62,200.00-$88,990.00. In accordance with applicable state laws, we are providing the expected pay range for this position. Individual compensation will be determined by various factors, including relevant experience, qualifications, current business needs and local market factors. Most regular, full-time employees are eligible to participate in an Ascend incentive bonus or sales plan.
BENEFITS
- Health, dental, and vision insurance
- Company paid life Insurance
- 401(k) with company match
- Paid time off and parental leave
- Employee assistance program
- Other wellness programs such as Headspace and Airvet
- Charitable matching program
Fostering A Sense of Belonging
Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers. We seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued, and be authentic. Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging.
Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S.-based positions with Ascend Learning, LLC must be legally authorized to work in the United States, and verification of employment eligibility will be required at the time of hire.
